Advertising expenditure in Western Europe stood at €66.6bn in 2016, according to data from WARC. This represents year-on-year growth of 3.9% from 2015, when total spend amounted to €64.1bn. This growth has been largely driven by Central and Eastern Europe, adspend for which grew by 7.8% (all countries, not just Eurozone) in 2016, compared with just 0.2% in Western Europe.
When considering advertising expenditure in the Eurozone by media channel, data show that TV has accounted for the majority share of spend since 2005, when it overtook newspapers. In 2016 the channel accounted for €21.7bn, equivalent to a 32.6% share....