European podcast penetration tops one-quarter

An overview of podcast penetration in 14 European markets.

More than one-quarter of adults in Europe have listened to a podcast in the last month, according to the latest data from the Reuters Institute for the Study of Journalism. Average podcast penetration across 14 European markets registered at 27.9%, marginally lower than North America and 14.1 percentage points lower than Asia Pacific.

Podcasts proved most popular in Spain, where 40.1% said they had listened to one in the past month. The UK and the Netherlands registered the lowest penetration, at 18.1% and 17.8% respectively.

The European region has seen total audio consumptionhover around the...

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