Just 3% of consumers older than 18 have started watching e-sports content as a result of the novel coronavirus (COVID-19) outbreak, according to research from McKinsey & Company.
In 19 of the 25 markets surveyed, less than 5% of consumers say they have started watching online gaming content since COVID-19 started. This drops to zero in Belgium, Denmark and France while falls to 1% in multiple European markets, including the UK, as well as in the US.
This comes as sports broadcasters have shifted to e-sports content in the face of widespread cancellations.
E-sports has managed...