Drama and reality are most popular genres on Hotstar

Rob Clapp

An overview of Hotstar entertainment consumption by gender and age group in India.

Drama is the most popular entertainment content on Hotstar in India, according to the company's research. This is true across every age group and gender, with an average share of total watching at 36%. Drama's share of total entertainment watching increases among older audiences and is higher for female viewers.

Reality proves second most popular, accounting for one-fifth (21%) of all viewing. In contrast to drama, reality watching is more popular among male and younger audiences. Indeed, romance content among females aged over 35 (18%) is more popular than reality (12%).

On average, romance is the third most popular entertainment...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands