Digital commerce growth decelerates to single-digits

Rob Clapp

An overview of the growth in digital commerce traffic, revenue and orders in Q2 2021.

The growth in digital commerce has stabilised following a year of rapid growth, according to worldwide data from the Salesforce Shopping Index.

Digital commerce revenue grew just 3% year on year in Q2 2021 following four consecutive quarters of growth above 50%. This suggests new online shopping habits have lasted, with revenue above pre-pandemic levels and in line with the e-commerce surge in 2020. As a result, future growth is likely to be more modest as normality returns.

Competition for digital retailers has also increased. As the number of orders fell 5% in Q2 2021 but site traffic...

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