COVID pushes online consumption above four hours in Southeast Asia

Rob Clapp

An overview of online consumption in Southeast Asia before, during and after the coronavirus (COVID-19) outbreak.

The coronavirus outbreak has pushed online consumption in Southeast Asia to above four hours a day, according to data from Google, Temasek and Bain & Company.

While online audiences spent around three and a half hours online per day before COVID-19, this rose by more than an hour during the outbreak to reach 4:42 (hours:minutes). Even though consumption fell after the initial lockdown period, it remains above the pre-COVID level.

The coronavirus outbreak also accelerated existing digital trends in the region – countries with higher levels of online activity before the outbreak saw the largest increase.

For example,...

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