COVID-19 responsible for 36% of digital consumers in Southeast Asia

Rob Clapp

An overview of digital consumers in Southeast Asia during the coronavirus (COVID-19) outbreak.

The coronavirus (COVID-19) outbreak has prompted Southeast Asian consumers to adopt new digital services, according to research from Google, Temasek and Bain & Company.

Across the region, over one-third (36%) of digital service users only started using a service due to COVID-19. This rises to 41% in Vietnam but falls to 30% in Singapore and Thailand.

In e-commerce, buying groceries online was the digital activity that attracted the most new users during COVID-19. One-half (47%) of all online grocery users started due to COVID-19, compared to 30% for buying apparel online.

Within the online media landscape, over one-half...

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