COVID-19 pushes Indian digital advertising over print budgets

Rob Clapp

An overview of Indian advertising spend between 2018 and 2020.

The coronavirus (COVID-19) outbreak has caused widespread disruption in Indian advertising but a slower rate of decline for digital budgets has allowed it to overtake print media, according to the latest data from Pitch Madison.

Digital advertising spend in the second quarter of 2020 dropped by just over one-third (35.2%) to ₹2,005 crore. In comparison, print advertising spend fell by four-fifths (79.1%) to ₹1,217 crore. Digital budgets even saw growth in the first three months of the year, rising 15.5%, while all other media saw decline.

TV remains the largest medium in India, equal to ₹3,423 crore in...

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