Central & Eastern Europe, Advertising Expenditure by medium

Overview of advertising expenditure in Central and Eastern Europe, 2000-2016.

Advertising expenditure in Central & Eastern Europe (CEE) stood at US$ 18.5bn in 2016, according to data from WARC. This represents year-on-year growth of 7.2% from 2015, when total spend amounted to US$ 17.3bn. However, the region still has some way to go before it regains the level of advertising expenditure recorded before the global financial crash. In 2008, total adspend stood at US$ 26.0bn, but plummeted by 36.4% in 2009 to just US$ 16.6bn.

Though the region attracts less than a fifth of the adspend generated in Western Europe, which accounted for US$ 106.7bn in 2016, it did exhibit...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands