The link between advertising expenditure and GDP is important because it provides an indicator of the relevance of the ad industry to the country’s economy. Gross domestic product (GDP) is the monetary value of all the finished goods and services produced within a country's borders in a specific time period. It is the standard measurement of a country’s economic output.
Adspend as a share GDP is calculated using GDP figures provided by the International Monetary Fund (IMF) and media data from WARC's partners in the market. ...