Advertiser spend and sales on Amazon saw rapid growth in the fourth quarter of 2020 as brands attracted consumers during the festive period and Amazon Prime Day, according to data from performance marketing agency Tinuiti.
Across Canada, Germany, the UK and the United States, advertiser spend on the Sponsored Products format (keyword-based ads appearing in search results) grew by 53% in Q4 2020. Sales attributed to these campaigns also rose by 56% on average across the four markets.
Advertisers based in Canada (+82%) and Germany (+79%) saw the quickest growth in Sponsored Products investment, each up by four-fifths....