AVOD growing quicker than SVOD in Europe

Rob Clapp

An overview of growth in different video-on-demand services in France, Germany, Italy, Spain and the UK during the coronavirus (COVID-19) outbreak.

The coronavirus (COVID-19) outbreak caused a rapid increase in video-on-demand activity but it's advertising-supported services (AVOD) that have gained the most, according to data from Samsung Ads.

Across five major European countries, consumption on AVOD services has increased by over one-quarter (29%) between January and June 2020. In comparison, time spent watching subscription services (SVOD) has increased half as quickly, up 13%.

As a result, AVOD is now as popular as SVOD across EU5 countries. Consumers spent one hour and 22 minutes watching AVOD content per day in June, one minute more than SVOD content.

Advertising-supported video-on-demand grew...

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