Australian grocery foot traffic returns to normal but retail down 16% in June

An overview of changes in foot traffic among key sectors in Australia between February and July 2020.

Grocery foot traffic in Australia has returned to relative normality after the novel coronavirus (COVID-19) outbreak brought a steep drop, according to the latest anonymised consumer data from Google.

Grocery and pharmacy foot traffic peaked in the middle of March and averaged growth of 10% across the whole month compared to the January and February baseline. However, while foot traffic was down 13% on average in April, it slowed its average decline to 2% in May and was flat in June.

Retail and recreation saw its steepest drop in April, when foot traffic averaged a decline of two-fifths...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands