Anheuser-Busch InBev and Fiat Chrysler accounted for most Super Bowl LII ad time

An overview of network ad time by type during Super Bowl broadcasts between 2014–2018.

Anheuser-Bush InBev (4:00 minutes) and Fiat Chrysler Automotive (4:00) accounted for the most ad time during Super Bowl LII, according to preliminary estimates from Kantar Media. The companies bought six and five spots respectively, and were ahead of Toyota Motor (3:00 minutes across four spots) and Amazon.com (2:30 minutes across two spots)

Measured from the opening kickoff to the final whistle, a total of 49 minutes and 35 seconds of commercials was broadcast – apprximately 22% of the total program. This was the third-largest amount in history, behind 2013 (when additional advertising was shown during a power outage) and 2017...

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