Amazon dominates the UK and US smart speaker market, according to the latest data from the Reuters Institute for the Study of Journalism's November Digital News Report. Nearly three-quarters (74%) of smart speaker owners in the UK said an Amazon device was the main smart speaker used, while nearly two-thirds (63%) said the same in the US. This contrasts with Google in second-place, accounting for 14% of the UK market and 26% in the US. Total American smart speaker penetration reached 8.9% this year.
The report states that Amazon's dominance arises from its 'first mover' advantage,...