Amazon doubled its share of online adspend in two years

Rob Clapp

An overview of Amazon's share of the global advertising market.

Amazon's ad business accelerated its growth last year and now accounts for 7.0% of global online advertising spend, according to a WARC Data analysis of the company's latest reports. This is almost double the share recorded just two years before.

Amazon's 'other' segment, which consists primarily of advertising, saw revenue grow by two-thirds (+66.3%) in Q4 2020 to reach $8.0bn. This came as a result of the demand to reach consumers during the festive season and Prime Day.

Across the whole of 2020, Amazon's ad revenue rose by 52.5%, far exceeding the growth rates of Alphabet,...

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