Amazon ad revenue growth quickens, tops $3bn

Rob Clapp

An overview of Amazon advertising revenue between Q1 2017 and Q2 2019.

Growth in Amazon advertising revenue has quickened, according to the latest company reports. The company earned $3bn from advertising in Q2 2019, up 36.8% from the previous year. This reverses the period of steep decline in growth rate seen since Q1 2018.

Advertising accounted for just 4.7% of all company revenue in Q2 2019, making it the smallest segment. However, this is up from 4.1% in Q2 2018 and 2.5% in Q2 2017, in part due to online and physical retail's declining share.

Marketers are split on whether the e-commerce giant is an opportunity or a threat. Annual...

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