Advertising is main revenue stream for just 14% of publishers

Rob Clapp

An overview of the most important revenue stream for news publishers.

Advertising is the main revenue stream for just 14% of publishers, according to the latest research from the Reuters Institute for the Study of Journalism. This is according to their survey of senior publisher executives across 32 countries.

This is a decline from previous Reuters Institute research – 35% of publishers said advertising was the most important digital revenue stream in 2018.

Instead, publishers want to counter the decline of advertising revenue with reader revenue. One-third (35%) say that advertising combined with reader revenue is most important going forward. One-half (50%) have abandoned advertising as their main...

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