Advertising expenditure per capita in India continues to grow, reaching INR385.26 in 2017, according to the latest data from WARC and the International Monetary Fund (IMF). It registered a compound annual growth rate of 11.6% between 2008 and 2017 and looks set to grow further in 2018. Total adspend in India reached half a trillion rupees in 2017.
All media have seen an increase in adspend per capita since 2008, except for magazines which was higher in 2016 but then reached a new low in 2017. TV and newspapers have seen the greatest growth in value, by...