Advertising fraud is most prominent in North America and the Europe, Middle East and Africa region (EMEA) and least common in Asia Pacific, according to data from fraud and brand safety management company DoubleVerify.
Across desktop, mobile and connected TV devices, North America had an advertising fraud rate of 2.1% with EMEA close behind at 2.0%. Latin America places at 1.5% while Asia Pacific performs best at 0.9%.
Countries in the EMEA region take the top spots for advertising fraud – the United Arab Emirates places first (3.6%), followed by France (3.3%) and the UK (2.3%). The UK...