Accounting adjustment results in Amazon’s ad sales doubling to over $2bn

An overview of Amazon's advertising revenue between Q1 2016 and Q1 2018.

Amazon’s advertising revenues more than doubled from the previous year to top $2bn during the first three months of 2018, company reports show. The figures were buoyed by an accounting change that increased total segment income by $560m, though advertising was still the fastest-growing component, up 72% percent from Q1 2017.

The e-commerce giant has been aggressively shifting into programmatic ad technology. It’s core offerings in this area include Amazon Marketing Services (AMS), a suite of pay-per-click products including sponsored, search and display ads.

Amazon Advertising Platform (AAP) is the company’s Demand Side Platform (DSP), available via Amazon itself...

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