80% of UK Amazon shoppers plan to buy on Prime Day

Rob Clapp

An overview of UK consumer plans for Amazon Prime Day in 2020.

Shopping online has surged in popularity in the UK this year and looks set to again this Amazon Prime Day, according to a survey of UK consumers (who order on Amazon at least twice a month) from Amazon agency Molzi.

Four-fifths (80%) of UK Amazon shoppers plan to buy on Prime Day (13th and 14th of October).

Three-fifths (57%) of respondents also say they don't have a specific product in mind to purchase, so brands could see a sales boost if they pay to get on the front page of Amazon search results.

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