Nearly two-thirds (63%) of consumers say products and services in the next five to ten years should be designed in a way that enhances health and wellbeing, according to a Dentsu Aegis Network survey of consumers across 22 markets in March and April.
This greater consumer focus on their health and wellbeing is particularly visible in China, where 83% agree that future products and services should enhance this. Additional research from Ipsos found that a 'healthy configuration' is the number one purchase consideration among car buyers in China.
Consumers in Brazil, South Africa and Mexico are...