$618 per American to be spent on advertising this year

An overview of advertising expenditure per capita by medium in the US between 2009-2018.

Advertising spend per head of the US population is expect to rise to US$309.10 in 2018, according to projections from WARC's International Ad Forecast. This represents a year-on-year increase of 5.4% from 2017, when per capita spend equated to $586.98. Total US adspend was measured at US$190.4bn in 2017.

As expected, adspend per capita tallies with the overall amount spent on each media channel. Within the total, the highest per capita spend in 2018 is expected to be from internet, on US$309.10. This breaks down as $195.08 for mobile and $114.02 for desktop internet. Then follos...

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