UK consumers uncertain if they can trust social media

Rob Clapp

An overview of trust in social media to handle personal data by age group in the United Kingdom.

UK internet users are uncertain if social media can be trusted to handle their personal data, according to the latest survey from GlobalWebIndex. An answer of three (indicating uncertainty) was most popular, with an average of 36.2% across all age groups.

Those aged 16-24 and 45-54 reported the most uncertainty, at 41.7% and 41.4% respectively. However, the 55-64 group indicated far more certainty, with one in three (33.0%) reporting strong distrust (an answer of five) – the most common answer for the age group.

Consumer distrust of social media also increases with age. For 16-24 year olds,...

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