Two in three Baby Boomers now gaming due to COVID-19

Rob Clapp

An overview of gaming's popularity among the Baby Boomer generation (those aged 56-64).

The share of Baby Boomers (those aged 56-64) globally who play video games has reached 65% following the coronavirus (COVID-19) outbreak, according to data from GlobalWebIndex.

Older consumers have turned to gaming at a quicker rate than their younger counterparts – the share of Boomers who game rose nine percentage points (pp) between Q4 2019 and Q2 2020 while all internet users aged 16-64 rose 7pp.

Smartphones are Boomers' most popular device for gaming, at over two-fifths (43%). However, gaming on PC and laptop devices saw the quickest growth, rising from one-quarter (23%) in Q1 2019 to over...

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