Three in four Gen Z internet users also use an audio streaming service

An overview of adoption of audio streaming platforms by age group and region.

Almost two-thirds (64%) of internet users globally use a dedicated audio streaming service, data for the final quarter of 2017 show. Adoption lowers with age; the highest proportion – three in four (76%) internet users – is among the 16-24 age group. This compares to one in three (33%) internet users aged between 55-64.

Spotify is the dominant platform in both Europe and Latin America, with 22% and 46% of internet users in these regions accessing the service respectively. One in four internet users in North America also use Spotify, though Pandora is the prevalent streaming platform in the region....

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