Social media dominates daily online consumption after showing strong growth, according to the latest data from GlobalWebIndex. Social is the most popular activity, accounting for 34.0% of all online consumption by adults aged 16-64 in 2018. This is up 7.2 percentage points (pp) from 2012 levels.
Online audio also recorded strong growth, up 7.1pp to 17.6%. Time spent watching online TV/streaming grew its share 3.7pp to 16.7%, while online press rose 1.6pp to account for 14.0% of total online time. While total consumption grew 20.2% between 2012 and 2017, it fell two minutes in 2018. This is despite...