Australians now spend the majority of their online time on social media, according to the latest data from GlobalWebIndex. This year, internet users (aged 16-64) registered a daily average consumption of one hour and 31 minutes, five minutes higher than all 'other' activity. Music streaming was the third most popular activity, at 0:47 (hours:minutes). Online TV/streaming followed closely behind at 0:46 while online press clocked in at 31 minutes.
Total online consumption saw strong growth between 2015 and 2017, rising 42 minutes, but fell 23 minutes this year. As a result, 2018 saw online time return to its...