Over half of young adults trust streaming services with personal data

An overview of trust in music and video streaming services to handle personal data by age group in the United Kingdom.

Over half of young adults in the UK trust music and video streaming services to handle their personal data, according to the latest research from GlobalWebIndex. Of those aged 16-24, nearly three-fifths trust streaming services (an answer of one or two), a figure that remains high for 24-35 year olds (55.4%). This is notably higher than trust in both social media and search/email services to handle personal data.

However, older adults are uncertain if they can trust streaming services. For those aged 55-64, less than a quarter gave an answer of one or two...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands