Online streaming the preferred method for audio in India

Rob Clapp

An overview of audio consumption by platform in India between 2012 and 2018.

Broadcast radio consumption in India has stabilised while online audio streaming grows, according to the latest data from GlobalWebIndex. In 2018, broadcast radio fell three minutes to 0:37 (hours:minutes) while online streaming grew five minutes to just under one and a half hours. This follows relative stability in broadcast radio consumption, falling just six minutes over the last seven years.

As a result, online streaming's share of total audio consumption has grown to over 70% this year. QQ Music was the most popular audio streaming service in the Asia Pacific region, followed closely by...

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