Nearly half of consumers will delay purchases until COVID-19 outbreak is over

Rob Clapp

An overview of delayed purchases during the novel coronavirus (COVID-19) outbreak across 17 markets.

Consumers are twice as likely to delay purchases until the novel coronavirus (COVID-19) outbreak is completely over, according to research from GlobalWebIndex. In a survey of 17 markets at the beginning of April, 44% of consumers said they will delay purchasing until the outbreak is over in their country or globally. This compares to 22% who will make delayed purchases when the outbreak begins to decrease.

Consumers in the Philippines are thinking the most long-term, with over three-fifths (62%) waiting until the outbreak is completely over to begin purchasing delayed items. This is true for at least half of...

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