Media time in India remains stable after dip

Rob Clapp

An overview of daily media consumption in India between 2012 and 2018.

Total daily media consumption in India has stabilised after dropping twenty minutes, according to the latest data from GlobalWebIndex. While total consumption grew between 2012 and 2017, 2017 recorded the largest dip on record. However, media consumption remained stable in 2018 at just under 12 hours.

Online time dominates in India, accounting for nearly two-thirds (65.4%) of overall levels last year. In addition, it is the only medium to register growth in share since 2012, up 8.3 percentage points. Linear TV fell the most, falling 5.5pp to a share of 13.7%. This follows growing global interest in...

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