Media consumption in Germany falls for fourth year running

Rob Clapp

An overview of media consumption in Germany between 2012 and 2018.

Total media consumption in Germany has fallen for the fourth year running, according to the latest data from GlobalWebIndex. The average time spent consuming media each day fell to 9:27 (hours:minutes) in 2018, down from the 2014 peak of 10:10. Although consumption rose by nearly one hour between 2012 and 2014, total levels have failed to grow since.

This drop since 2014 is occurring across most media, with linear TV seeing the greatest fall at 29 minutes. This is followed by broadcast radio, down 10 minutes, and online consumption, down seven minutes. Time spent on game...

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