Global online streaming continues to grow while total TV consumption plateaus, according to the latest data from GlobalWebIndex. Time spent consuming online TV globally reached 1:07 (hours:minutes) this year, up 23 minutes from the level seen in 2012. However, total time spent consuming TV has remained stable in this period.
Despite this growth in online streaming, linear TV remains the most used platform to consume TV, accounting for 62.9% of total consumption this year. However, this is a fall from the three-quarters (75.6%) seen in 2012.
This growth in online streaming is not surprising when considering...