Australian media consumption continues to fall

An overview of daily media consumption in Australia between 2012 and H1 2018.

Daily average media consumption in Australia has fallen to its lowest level, registering 9:31 (hours:minutes) in H1 2018, according to the latest data from GlobalWebIndex. This comes after 2016 saw consumption exceed 10 hours (10:05) and follows a path of decline since then.

All media have fallen since 2016, although print press and console gaming recorded the steepest declines, by 21.9% and 19.2% respectively. Compared to 2012, only online and console gaming are up, by 9.2% and 3.3% respectively. Online continues its dominance of media consumption in Australia, making up over half of the total since 2014.

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