31% of young adults have watched a gaming livestream in past month

Rob Clapp

An overview of gaming livestream consumption by age and income group.

Watching gaming livestreams is most popular among 16-24 year-olds, according to the latest research from GlobalWebIndex. A reported 31% of those aged 16-24 have watched a gaming livestream in the past month, with this share falling as age rises.

However, a still sizable 12% of 45-54 year-olds and 6% of 55-64 year-olds have watched a livestream in the past month. Gaming content is most popular in the Asia Pacific region, driven particularly by South Korea.

Consumption habits vary less by income, with 23% of respondents in the bottom 25% and middle 50% groups watching...

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