WFA Global Marketer Week 2015: Global advertising spend & economic outlook, 2015-2016

This paper describes Warc's adspend and economic forecasts for the years ahead, and tracks some major adspend trends of recent years.

WFA Global Marketer Week 2015: Global advertising spend & economic outlook, 2015-2016

Joseph CliftWarc

A version of this report was originally published in the 2014 Annual Report of the World Federation of Advertisers

Latest forecasts from Warc suggest that global adspend growth will accelerate over the years to 2016, though a slowdown in the broader economy could have a negative impact on the industry.

This year, Warc expects an increase in adspend of +4.8%, slightly higher than 2014’s estimated expansion of +4.3% and taking the value of the global ad market to $559.9bn for the year. In 2016,...

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