WARC International Ad Forecast

Focusing on 12 key global markets, WARC's International Ad Forecast looks ahead two years across the major media.

WARC's International Ad Forecast is updated on a rolling basis throughout the year, ensuring users have the latest available projections. The forecast was last updated on 13th July 2021.

Markets: Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Russia, United Kingdom and United States.

Media: Newspapers, magazines, TV, online video, radio, cinema, outdoor, mobile internet, desktop internet, social*, direct mail*.

Formats: Display (digital and non-digital), Classified (print and digital), Search.

Currency: Local currency, US$, Euros, and PPPs (purchasing power parities).

*where available

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Insights Team
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