The State of the Industry: Mobile Marketing in the UK 2020

Summarises the findings of WARC's latest mobile marketing survey, conducted across the UK on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.
  • Mobile budgets face the impact of COVID-19, but mobile remains a resilient channel.
  • Mobile video and social are prioritised for 2020 as consumption increases.
  • Metrics and measurement remain a long-term barrier to mobile marketing growth.
  • Augmented and virtual reality are the mobile technologies to watch....

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