The State of the Industry: Mobile Marketing in the UK 2019

Summarises the findings of WARC's latest mobile marketing survey, conducted across the UK on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.
  • Mobile continues to disrupt with leisure and entertainment being seen as the most innovative sector.
  • Mobile budgets continue to increase with 74% expecting their budgets to increase in the coming year.
  • Display is the most popular form of mobile advertising but branded content continues to show the most potential for future growth.
  • Metrics and measurement and consumer privacy concerns are the main barriers to growth for marketers....

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