The Big Picture: Retail media

Examines the adspend outlook for retail media, taking into account the big picture view.
  • Advertising spend for retail media is expected to rise 10.1% this year, reaching $122bn, according to an analysis by GroupM and WARC Media.
  • Despite the economic slowdown, retail media will grow faster than any other channel, continuing the double-digit growth it has enjoyed every year since 2014 and expanding at 10.1% in 2023.
  • Retail media CPCs can be volatile with increasing ad spend; CPC ranges from a low of $0.58 on Walmart to a high of $1.74 on Target, according to Perpetua and WARC Digital Commerce data....

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Bray Leino

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