Television in the United States

An overview of the US television market, with data and analysis of advertising investment, media costs and media consumption.
  • US television advertising spend will be worth $61bn this year, the lowest level since 2011.
  • TV accounted for 31.0% of total adspend last year but online display is expected to overtake in 2019.
  • Consumers are gradually moving their viewing online, American teenagers are already there.
  • Advertisers may struggle to follow; 65% of consumers want an ad free environment online....

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