State of the Industry: Mobile Marketing in India

This report summarises the findings of Warc's mobile marketing survey, conducted in India on behalf of the Mobile Marketing Association to assess how advertisers and agencies are using, and planning to use, mobile in their marketing.
  • It finds that mobile accounts for less than 10% of most marketing budgets, but it is widely believed this allocation will grow in the near future.
  • Location-based marketing is seen as a staple in the market, however over the coming years display advertising is expected to lose significance in favour of content.
  • As new technology emerges, 'skills' has been cited as the greatest barrier to the growth of mobile, as well as the availability and reliability of performance metrics.
  • Multi-screening is seen as the most significant mobile consumer behaviour, and mobile-based social marketing is expected to be...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands