- The majority of marketing professionals are expecting growth in their mobile budgets this year (66%).
- 87% of respondents are using social in their mobile marketing strategy and, on average, a third of the mobile budget goes toward social.
- Mobile marketing needs to overcome privacy concerns to realise growth potential, especially with the approaching death of the third party cookie.
- Video is catching up to non-video display as the leading form of mobile monetisation for media owners and tech enablers....
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