Global Marketing Index: May 2017

This article summarises the results of the Global Marketing Index (GMI) for May 2017, when Europe showed continued strong growth versus The Americas' declining marketing budgets.
  • The headline GMI continues to show growth at 53.9.
  • Confidence is highest in Europe, where the rate of marketing budget growth is highest and trading conditions are improving.
  • Mobile and digital continue to see high growth rates....

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