Global Marketing Index, March 2015: Global TV adspend budgets fall

This article summarises the results of the Global Marketing Index (GMI) for March 2015, when a decline in TV marketing budgets prompted concern for the medium's future.

Global TV adspend budgets fall, prompting worries that digital growth will cause TV revenues to decline as happened with other traditional media

World Economics

  • Marketing budgets grow in all regions.
  • Digital and Mobile continue to gain share of marketing spend.
  • TV, Print, and Radio budgets continue relative decline.

Overview

The Headline Global Marketing Index (GMI) for March registered a value of 57.4, up by 0.4 on its value in February. This is the third successive month that the Index has increased indicating marketers are continuing to experience strong business activity across the world. Robust marketing activity was recorded in each...

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