Global Marketing Index, December 2015: Marketing budgets continue to fall in the Americas

This article summarises the results of the Global Marketing Index (GMI) for December 2015, when trading conditions in the US remained challenging as conditions in Latin America deteriorated.

Marketing budgets continue to fall in the Americas

World Economics

  • Trading conditions in the US remain challenging as Latin America contracts
  • Global Budgets for traditional media impacted by growth of digital
  • Staffing levels rise rapidly in Europe, but jobs growth in the Americas and Asia remains tepid.

Overview

The Headline Global Marketing Index (GMI) for December registered a value of 55.0. This shows that global marketing activity is still growing in line with the yearly average rate for 2015. Growth in marketing activity, although at different rates was recorded across all regions with recorded values...

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