Marketing budgets continue to fall in the Americas
World Economics
- Trading conditions in the US remain challenging as Latin America contracts
- Global Budgets for traditional media impacted by growth of digital
- Staffing levels rise rapidly in Europe, but jobs growth in the Americas and Asia remains tepid.
Overview
The Headline Global Marketing Index (GMI) for December registered a value of 55.0. This shows that global marketing activity is still growing in line with the yearly average rate for 2015. Growth in marketing activity, although at different rates was recorded across all regions with recorded values...