Global Ad Trends: Search advertising

This report summarises the latest research from WARC's Data platform, with a focus on search advertising. Key findings include: 
  • Search is set to account for one in five dollars spent on advertising worldwide this year.
  • The largest four players made $101bn in 2017.
  • Click through and conversion rates for search ads routinely outperform online display ads across all verticals, though costs are often higher as a result.
  • A full 60% of smartphone users who use voice tech at least once a week do so to search.
  • Half of UK internet searches are expected to be voice-led by 2020.
  • Almost a fifth (18%) of UK millennials regularly carry out image searches.
Other key media intelligence...

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