Global Ad Trends: Product category ad investment 2020

This report summarises the latest research from WARC's Data platform, with a focus on new advertising investment forecasts by product category, which are exclusive to WARC Data clients. Key findings include: 
  • Global adspend is expected to rise 6.0% to $656bn in 2020, in line with consumer spend and global economic output.
  • Eight product categories are set to increase advertising investment ahead of the global rate next year: financial services (+11.8%), household & domestic (+10.5%), transport & tourism (+9.0%), telecoms & utilities (+8.5%), technology & electronics (+8.4%), alcoholic drinks (+6.9%), automotive (+6.8%) and soft drinks (+6.5%).
  • Globally, internet formats will account for over half of advertiser investment for the first time in 2020, with a combined value of $336bn.
  • Investment in performance marketing, online video and social media is driving total market...

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